Welcome to The Assumption Effect (“we,” “our,” or “us”). Your privacy is important to us, and we are committed to protecting your personal information in accordance with applicable data protection laws, including the Protection of Personal Information Act (POPIA) of South Africa.
This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website:
By using our website, you consent to the practices described in this Privacy Policy.
We may collect the following personal information when you interact with our website or services:
2.1 Personal Information
First and last name
Email address
Phone number
Address, State/Province, ZIP/Postal code, and City
2.2 Automatically Collected Information
When you visit our website, certain information may be collected automatically through cookies and analytics tools, including:
IP address
Browser type and version
Pages visited and time spent on the website
Device information
Referring URLs
3. How We Collect Information
We collect your information when you:
Sign up for newsletters or marketing communications
Purchase products or services
Fill out contact forms
Participate in surveys or promotions
Interact with our website through cookies and analytics tools
4. How We Use Your Information
We use the information we collect for the following purposes:
To provide and manage our products and services
To process payments and transactions
To communicate with you, including responding to inquiries
To send newsletters, promotional materials, and updates (with your consent)
To improve our website and user experience
To analyze website usage and trends
To comply with legal obligations
5. Email Communications
If you opt in, we may send you marketing and transactional emails through systeme.io. You can unsubscribe at any time by clicking the “unsubscribe” link included in our emails.
For more information on how systeme.io handles your data, please review their Privacy Policy:
👉 https://systeme.io/privacy-policy
6. Payments
We accept payments for our products and services through trusted third-party payment processors:
PayPal
Stripe
We do not store or have direct access to your full payment card details. These providers process your payment information securely in accordance with their own privacy policies:
7. Analytics and Tracking Technologies
We use Google Analytics and similar tools to understand how visitors interact with our website. These tools collect information such as IP addresses, device information, and browsing behavior.
Google Analytics may use cookies to collect this data. You can learn more about how Google handles your information here:
👉 https://policies.google.com/privacy
You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on:
👉 https://tools.google.com/dlpage/gaoptout
8. Cookies
Our website uses cookies and similar tracking technologies to enhance user experience and analyze website traffic. Cookies are small data files stored on your device.
You can control or disable cookies through your browser settings. However, disabling cookies may affect the functionality of certain parts of the website.
9. Sharing of Information
We do not sell, rent, or trade your personal information. We may share your information with trusted third parties only when necessary, including:
Email marketing and automation providers (systeme.io)
Payment processors (PayPal and Stripe)
Analytics providers (Google Analytics)
Service providers assisting with website operations
These third parties are obligated to protect your information and use it solely for the purposes specified.
10. International Data Transfers
As we operate online, your information may be transferred to and processed in countries outside of South Africa. We take reasonable steps to ensure that your data is handled securely and in accordance with this Privacy Policy and applicable data protection laws.
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Under the Protection of Personal Information Act (POPIA), you have the right to:
Access the personal information we hold about you
Request correction or deletion of your personal information
Object to the processing of your personal information
Withdraw consent at any time
Lodge a complaint with the Information Regulator of South Africa
To exercise any of these rights, please contact us using the details below.
13. Data Security
We implement appropriate technical and organizational measures to safeguard your personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites and encourage you to review their privacy policies.
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us so that we can take appropriate action.
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this policy periodically.
If you have any questions or concerns about this Privacy Policy or our data practices, you can contact us:
Business Name: The Assumption Effect
Owner: Charllene K Kotz
📧 Email: charllene@theassumptioneffect.net
🌐 Contact Page: https://www.theassumptioneffect.net/contact-us